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DELPHI: O Futuro da Moda de Santa Catarina ? Previsões entre 2008 e 2012

Author

Listed:
  • Eliza Bianchini Dallanhol Locks

    () (UNISUL - Universidade do Sul de Santa Catarina)

  • Graciella Martignago

    () (UNISUL - Universidade do Sul de Santa Catarina)

  • Solange Evangelista

    () (UNISUL - Universidade do Sul de Santa Catarina)

  • Stefano Palumbo

    () (S3 Studium)

  • Fernando A. Ribeiro Serra

    () (UNISUL - Universidade do Sul de Santa Catarina)

Abstract

Este artigo apresenta o resultado da pesquisa sobre ?O Futuro da Moda em Santa Catarina?. Os resultados apresentados correspondem a uma pesquisa DELPHI realizada com especialistas do setor, compostos por empresários e acadêmicos. O objetivo fundamental foi o de identificar o cenário prospectivo mais provável de forma a orientar proposições e ações para atuação sobre este cenário. A metodologia considerou a escolha preliminar de 36 especialistas, segundo onze tópicos para análise, dos quais foram selecionados 12 especialistas para aplicação das rodadas de questionário. O resultado da pesquisa Delphi foi debatido entre os especialistas e debatedores em mesmo número, em seis sessões principais que compuseram a pesquisa: Cenário Macro-Econômico; O Sistema Produtivo; Evolução Gerencial e Inovação Tecnológica; Profissões, Competências e Criatividade; Sociedade e Estilos de Vida; Promoção e Publicidade.

Suggested Citation

  • Eliza Bianchini Dallanhol Locks & Graciella Martignago & Solange Evangelista & Stefano Palumbo & Fernando A. Ribeiro Serra, 2009. "DELPHI: O Futuro da Moda de Santa Catarina ? Previsões entre 2008 e 2012," Working Papers 43, globADVANTAGE, Polytechnic Institute of Leiria.
  • Handle: RePEc:pil:wpaper:43
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    More about this item

    Keywords

    Delphi; Moda; Brasil;

    JEL classification:

    • L0 - Industrial Organization - - General
    • L6 - Industrial Organization - - Industry Studies: Manufacturing
    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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