Listen to the market: Do its complexity and signals make companies more innovative
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KeywordsMarket orientation; environmental complexity; innovation;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2010-10-30 (All new papers)
- NEP-INO-2010-10-30 (Innovation)
- NEP-SBM-2010-10-30 (Small Business Management)
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