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High-Capacity Donors’ Preferences for Charitable Giving

Author

Listed:
  • Mackenzie Alston
  • Catherine Eckel
  • Jonathan Meer
  • Wei Zhan

Abstract

How can charities solicit high-capacity donors to provide the funds for matching grants and leadership gifts? In conjunction with one of Texas A&M University’s fundraising organizations, we conducted a field experiment to study whether high-income donors respond to non-personal solicitations, as well as the effect of allowing for directed giving on high-income donors and their willingness to direct their donations towards overhead costs. We found that high-income donors are not responsive to letters or e-mails. The option to direct giving had no effect on the probability of donating or the amount donated. Our results suggest that motivating high-income donors requires more personal communication.

Suggested Citation

  • Mackenzie Alston & Catherine Eckel & Jonathan Meer & Wei Zhan, 2018. "High-Capacity Donors’ Preferences for Charitable Giving," NBER Working Papers 25290, National Bureau of Economic Research, Inc.
    • Handle: RePEc:nbr:nberwo:25290
    Note: PE
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    File URL: http://www.nber.org/papers/w25290.pdf
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    More about this item

    JEL classification:

    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods

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