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Mailing catalogs : an optimization approach

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  • Bitran, Gabriel R.
  • Mondschein, Susana V.

Abstract

Includes bibliographical references (p. 33).

Suggested Citation

  • Bitran, Gabriel R. & Mondschein, Susana V., 1993. "Mailing catalogs : an optimization approach," Working papers 3545-93., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:2458
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    File URL: http://hdl.handle.net/1721.1/2458
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    References listed on IDEAS

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    1. F. Robert Dwyer & James R. Evans, 1981. "A Branch and Bound Algorithm for the List Selection Problem in Direct Mail Advertising," Management Science, INFORMS, vol. 27(6), pages 658-667, June.
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    1. Bitran, Gabriel R. & Mondschein, Susana V., 1994. "Models and algorithms for mailing catalogs," Working papers 3737-94., Massachusetts Institute of Technology (MIT), Sloan School of Management.

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    More about this item

    Keywords

    HD28 .M414 no.3545-; 93;

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