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Redes De Imobiliárias Interorganizacionais: Vantagens De Associaço As Imobiliárias Tradicionais

Author

Listed:
  • Fabiano Barbosa Ambrósio
  • Daniel Ferreira Falcão

Abstract

A ineficiência econômica do poder público brasileiro nos dias atuais tem refletido no setor da construção civil, uma vez que, a população encontra dificuldades de adquirir a casa própria. Além disso, mesmo aqueles que detém a possibilidade da conquista de um imóvel estão cada vez mais exigentes em sua escolha. Com o avanço da tecnologia e consumidores cada vez mais exigentes e sem tempo, as imobiliárias, mesmo as mais tradicionais, estão buscando alternativas para se manterem no mercado e continuarem competitivas. Diante deste fato, o compartilhamento em rede, se mostra vantajoso não somente para as empresas novas, como, também àquelas tradicionais que possuem uma vasta clientela e carteira de imóveis. Desse modo, empreendedores pequenos e recentes no mercado se transformem rapidamente em grandes e capazes, assim como, empresas grandes e antigas possam se reinventar e continuar mostrando seu diferencial.

Suggested Citation

  • Fabiano Barbosa Ambrósio & Daniel Ferreira Falcão, 2017. "Redes De Imobiliárias Interorganizacionais: Vantagens De Associaço As Imobiliárias Tradicionais," LARES lares_2017_paper_35, Latin American Real Estate Society (LARES).
    • Handle: RePEc:lre:wpaper:lares_2017_paper_35
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    More about this item

    Keywords

    Advantage; Benefícios; Compartilhamento de redes; Empreendedores; imobiliárias; Interorganizational Networks; real estate; Redes Interorganizacionais;
    All these keywords.

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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