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Localização Habitacional e Ciclo de Vida Familiar

Author

Listed:
  • Joao Alberto da Costa Ganzo Fernandez
  • Norberto Hochheim

Abstract

Com o objetivo de estudar a nível exploratório o atributo localização, entrevistou-se sessenta moradores de apartamentos para identificar-se a existência de uma escala de importância ou hierarquia de valor entre os atributos pertinentes a localização do imóvel e sua correlação com características que possam definir um segmento, enfocando-se especialmente o estágio do ciclo de vida familiar.O entendimento das preferencias do usuário, com respeito a localização, orienta o incorporador na formulação da estratégia mercadológica e da tipologia mais adequada para seu empreendimento.Os resultados obtidos com a pesquisa demonstram existir uma forte correlação entre o estágio do ciclo de vida familiar e as preferencias de localização.

Suggested Citation

  • Joao Alberto da Costa Ganzo Fernandez & Norberto Hochheim, 1999. "Localização Habitacional e Ciclo de Vida Familiar," LARES lares1999-fernandez-j.-an, Latin American Real Estate Society (LARES).
  • Handle: RePEc:lre:wpaper:lares1999-fernandez-j.-and-hochheim-n
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    More about this item

    Keywords

    apartment location; family life cycle; Real Estate Marketing;
    All these keywords.

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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