Overcoming a Standard Bearer: Challenges to NEC's Personal Computer in Japan
In this paper we examine the process by which a standard bearer loses its leading position in a market. We put forth a framework of four factors needed to overturn existing standard bearers, including superior price/performance competition in the context of network externalities, the ability of the standard bearer to adopt new technologies, the strength of proprietary rights of the existing standard, and competitor's willingness and ability to challenge the standard bearer. We use this framework to examine three types of failed challenges to NEC's position as the standard bearer in the Japanese personal computer market, along with a recent attempt that appear more likely to succeed.
To our knowledge, this item is not available for
download. To find whether it is available, there are three
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
|Date of creation:||Feb 1998|
|Date of revision:|
|Contact details of provider:|| Postal: |
Phone: +81-(0)78 803 7036
Fax: +81-(0)78 803 7059
Web page: http://www.rieb.kobe-u.ac.jp/index-e.html
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:kob:dpaper:90. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Office of Promoting Research Collaboration, Research Institute for Economics & Business Administration, Kobe University)
If references are entirely missing, you can add them using this form.