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Quality Competition and a Demand Spillover Effect: A Case of Product Differentiated Duopoly

Author

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  • Tsuyoshi Toshimitsu

    (School of Economics, Kwansei Gakuin University)

Abstract

Employing the price-quality competition model in a horizontally differentiated products market, we analyze how a demand spillover effect associated with upgrading the quality level of a product affects the strategic relationship between firms and the property of a subgame perfect Nash equilibrium. In particular, we show that the strategic relationship depends on the degree of a demand spillover effect. Then, we consider the cases of second-best policy and cooperative quality choice. Furthermore, we illustrate that there exists a natural Stackelberg equilibrium under asymmetric demand spillover effects that is Pareto superior to other equilibria. Finally, we examine an optimal policy with international R&D rivalry.

Suggested Citation

  • Tsuyoshi Toshimitsu, 2012. "Quality Competition and a Demand Spillover Effect: A Case of Product Differentiated Duopoly," Discussion Paper Series 89, School of Economics, Kwansei Gakuin University, revised Jun 2012.
  • Handle: RePEc:kgu:wpaper:89
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    Cited by:

    1. Tsuyoshi Toshimitsu, 2014. "Strategic Product R&D Investment Policy under International Rivalry in the Presence of Demand Spillover Effects," International Economic Journal, Taylor & Francis Journals, vol. 28(2), pages 293-309, June.

    More about this item

    Keywords

    demand spillover effect; quality choice; product differentiation; Bertrand duopoly; a natural Stackelberg equilibrium; cooperative investment; optimal investment policy;
    All these keywords.

    JEL classification:

    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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