Factors Affecting Pure Orange Juice Purchasing Decisions of Consumers
This paper analyzes factors affecting pure orange juice purchasing decisions of consumers in Bangkok Metropolitan area. The data used in this research were from interviewing 400 consumers in Bangkok Metropolitan area who used to buy pure orange juice. The data were collected during September to October 2008. The descriptive analysis techniques and Conjoint Analysis were applied. The results showed that certificate of standard and quality assurance was the most important factor which influences pure orange juice purchasing decisions of consumers followed by nutrition and price factors, respectively. Types of oranges and packaging were relatively insignificant factors affecting the consumer’s decisions.
|Date of creation:||May 2010|
|Publication status:||Published in ARE Working Paper No. 2553/2 (May 2010)|
|Contact details of provider:|| Phone: (662) 579-1544|
Fax: (662) 579-957
Web page: http://agri.eco.ku.ac.th/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:kau:wpaper:201002. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Kanchana Sripruetkiat)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.