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Venturing Beyond the Marathon: The Entrepreneurship of Ultrarunning and the IAU World Cup in Korea

Author

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  • Siri Terjesen

    () (Queensland University of Technology and Max Planck Institute of Economics, Jena)

Abstract

This article describes the entrepreneurial development and professionalism of ultradistance running (ultrarunning) in South Korea, culminating with the hosting of the IAU World Cup 100K in 2006. This case study-based research provides evidence of various macro-environmental and individual drivers of a grassroots entrepreneurial process, contextualised in Korea's sporting culture. Macro-environmental factors include the economic crisis and Korean cultural values of comradery, emotional expressiveness and entrepreneurial spirit. At the individual level, self-leadership, focus, persistence, team dynamics and access to resources explain the growth of ultrarunning and the commitment to hosting the IAU World Cup. Implications for sports entrepreneurship and grassroots-initiated mega-sporting events in Asia are discussed.

Suggested Citation

  • Siri Terjesen, 2008. "Venturing Beyond the Marathon: The Entrepreneurship of Ultrarunning and the IAU World Cup in Korea," Jena Economic Research Papers 2008-010, Friedrich-Schiller-University Jena.
  • Handle: RePEc:jrp:jrpwrp:2008-010
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    File URL: http://zs.thulb.uni-jena.de/receive/jportal_jparticle_00096661
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    Cited by:

    1. Xiaohua Yang & Siri Terjesen, 2007. "In search of confidence: Context, collaboration, and constraints," Asia Pacific Journal of Management, Springer, vol. 24(4), pages 497-507, December.

    More about this item

    Keywords

    Athletics; Entrepreneurship; Korea; Mega-Sporting Event; Self-Leadership; Ultramarathon; Ultrarunning;

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • N85 - Economic History - - Micro-Business History - - - Asia including Middle East
    • N95 - Economic History - - Regional and Urban History - - - Asia including Middle East

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