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Risk Aversion or Risk Management?: How Measures of Risk Aversion Affect Firm Entry and Firm Survival

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  • Cho, In Soo
  • Orazem, Peter

Abstract

The link between measured risk aversion and the decision to become an entrepreneur is well established, but the link between risk preferences and entrepreneurial success is not. Standard theoretical models of occupational choice under uncertainty imply a positive correlation between an individual's degree of risk aversion and the expected return from an entrepreneurial venture at the time of entry. Because the expected return is the risk neutral equivalent value, a higher expected return implies a higher survival probability, and so more risk averse entrepreneurs should survive more frequently than their less risk averse counterparts. We test that prediction using successive entry cohorts of young entrepreneurs in the National Longitudinal Survey of Youth 1979 (NLSY79). The empirical results soundly reject the prediction: the most successful entrepreneurs are the least risk averse. This surprising finding calls into question the interpretation of common measures of risk aversion as measures of taste for risk. Instead, measured risk attitudes perform as if they are indicators of entrepreneurial ability– the least risk averse are apparently those who can best assess and manage risks. Indeed, our interpretation is consistent with the work of recent experimental studies that find that the less risk averse have higher cognitive ability.
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Suggested Citation

  • Cho, In Soo & Orazem, Peter, 2011. "Risk Aversion or Risk Management?: How Measures of Risk Aversion Affect Firm Entry and Firm Survival," Staff General Research Papers Archive 34652, Iowa State University, Department of Economics.
  • Handle: RePEc:isu:genres:34652
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    Cited by:

    1. Brian E. Roe, 2015. "The Risk Attitudes of U.S. Farmers," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 37(4), pages 553-574.
    2. Anselm Komla Abotsi & Gershon Yawo Dake & Richard Abankwa Agyepong, 2014. "Factors Influencing Risk Management Decision of Small and Medium Scale Enterprises in Ghana," Contemporary Economics, University of Finance and Management in Warsaw, vol. 8(4), December.

    More about this item

    JEL classification:

    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • L24 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Contracting Out; Joint Ventures
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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