Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa
We study business organization and coordination of specialty-market hog production using a comparative analysis of two Iowa firms marketing niche pork. We analyze each firm's management of five key organizational challenges: planning and logistics, quality assurance, process verification and management of "credence attributes," business structure, and profit sharing. Although each firm is engaged in essentially the same activity, there are substantial differences across the two firms in the way production and marketing are coordinated. These differences are partly explained by the relative size and age of each firm, but also by the formal organizational separation between marketing and production activities in one of the firms.
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|Date of creation:||05 Sep 2006|
|Date of revision:|
|Publication status:||Published in Review of Agricultural Economics, Winter 2007, vol. 29 no. 4, pp. 720-733|
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Web page: http://www.econ.iastate.edu
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