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Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa

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  • Hueth, Brent
  • Ibarburu, Maro
  • Kliebenstein, James

Abstract

We study business organization and coordination of specialty-market hog production using a comparative analysis of two Iowa firms marketing niche pork. We analyze each firm's management of five key organizational challenges: planning and logistics, quality assurance, process verification and management of "credence attributes," business structure, and profit sharing. Although each firm is engaged in essentially the same activity, there are substantial differences across the two firms in the way production and marketing are coordinated. These differences are partly explained by the relative size and age of each firm, but also by the formal organizational separation between marketing and production activities in one of the firms.

Suggested Citation

  • Hueth, Brent & Ibarburu, Maro & Kliebenstein, James, 2006. "Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa," Staff General Research Papers Archive 12673, Iowa State University, Department of Economics.
  • Handle: RePEc:isu:genres:12673
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    Cited by:

    1. Karen L. Orengo-Serra, 2015. "Niche strategy and international growth: Comparing Puerto Rico and Corsica SMEs in the Specialty food industry," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 17(3), pages 57-88.

    More about this item

    Keywords

    specialty hogs;

    JEL classification:

    • Q10 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - General

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