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Emerging Female Entrepreneurship In Japan: A Case Study Of Digimom Workers

Author

Listed:
  • Shiho Futagami

    () (Institute for Strategy and Business Economics, University of Zurich)

  • Marilyn M. Helms

    () (Dalton State College, School of Business Administration)

Abstract

An economic solution for reversing Japan’s financial challenges is entrepreneurship. New ventures are emerging outside the traditional Japanese management systems of lifetime employment, seniority systems, enterprise unions, and the Japanese business culture which stresses a group-oriented, risk-adverse orientation. Governmental changes are slowly improving the climate for entrepreneurship. Using a case study approach, this article follows the development and strategic challenges facing the company, Digimom (or “Digital Mom”) Workers, and profiles the historic and cultural challenges facing a female entrepreneur in Japan. Financial reports as well as a profile of the competitive environment are included. Implications and lessons learned follow the case analysis.

Suggested Citation

  • Shiho Futagami & Marilyn M. Helms, 2008. "Emerging Female Entrepreneurship In Japan: A Case Study Of Digimom Workers," Working Papers 0082, University of Zurich, Institute for Strategy and Business Economics (ISU).
  • Handle: RePEc:iso:wpaper:0082
    as

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    File URL: http://repec.business.uzh.ch/RePEc/iso/ISU_WPS/82_ISU_full.pdf
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    References listed on IDEAS

    as
    1. Lazear, Edward P & Rosen, Sherwin, 1981. "Rank-Order Tournaments as Optimum Labor Contracts," Journal of Political Economy, University of Chicago Press, vol. 89(5), pages 841-864, October.
    2. El-Hodiri, Mohamed & Quirk, James, 1971. "An Economic Model of a Professional Sports League," Journal of Political Economy, University of Chicago Press, vol. 79(6), pages 1302-1319, Nov.-Dec..
    3. Mortensen, Dale T, 1982. "Property Rights and Efficiency in Mating, Racing, and Related Games," American Economic Review, American Economic Association, vol. 72(5), pages 968-979, December.
    4. Glenn C. Loury, 1979. "Market Structure and Innovation," The Quarterly Journal of Economics, Oxford University Press, vol. 93(3), pages 395-410.
    5. Jack Hirshleifer, 1989. "Conflict and rent-seeking success functions: Ratio vs. difference models of relative success," Public Choice, Springer, vol. 63(2), pages 101-112, November.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Japanese management; lifetime employment; seniority system; Japanese business culture; entrepreneurship; female entrepreneurship; Internet business; information technology;

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination

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