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Emerging Female Entrepreneurship In Japan: A Case Study Of Digimom Workers


  • Shiho Futagami

    () (Institute for Strategy and Business Economics, University of Zurich)

  • Marilyn M. Helms

    () (Dalton State College, School of Business Administration)


An economic solution for reversing Japan’s financial challenges is entrepreneurship. New ventures are emerging outside the traditional Japanese management systems of lifetime employment, seniority systems, enterprise unions, and the Japanese business culture which stresses a group-oriented, risk-adverse orientation. Governmental changes are slowly improving the climate for entrepreneurship. Using a case study approach, this article follows the development and strategic challenges facing the company, Digimom (or “Digital Mom”) Workers, and profiles the historic and cultural challenges facing a female entrepreneur in Japan. Financial reports as well as a profile of the competitive environment are included. Implications and lessons learned follow the case analysis.

Suggested Citation

  • Shiho Futagami & Marilyn M. Helms, 2008. "Emerging Female Entrepreneurship In Japan: A Case Study Of Digimom Workers," Working Papers 0082, University of Zurich, Institute for Strategy and Business Economics (ISU).
  • Handle: RePEc:iso:wpaper:0082

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    Japanese management; lifetime employment; seniority system; Japanese business culture; entrepreneurship; female entrepreneurship; Internet business; information technology;

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination

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