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Emerging Female Entrepreneurship In Japan: A Case Study Of Digimom Workers

  • Shiho Futagami


    (Institute for Strategy and Business Economics, University of Zurich)

  • Marilyn M. Helms


    (Dalton State College, School of Business Administration)

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    An economic solution for reversing Japan’s financial challenges is entrepreneurship. New ventures are emerging outside the traditional Japanese management systems of lifetime employment, seniority systems, enterprise unions, and the Japanese business culture which stresses a group-oriented, risk-adverse orientation. Governmental changes are slowly improving the climate for entrepreneurship. Using a case study approach, this article follows the development and strategic challenges facing the company, Digimom (or “Digital Mom”) Workers, and profiles the historic and cultural challenges facing a female entrepreneur in Japan. Financial reports as well as a profile of the competitive environment are included. Implications and lessons learned follow the case analysis.

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    Paper provided by University of Zurich, Institute for Strategy and Business Economics (ISU) in its series Working Papers with number 0082.

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    Length: 41 pages
    Date of creation: Apr 2008
    Date of revision:
    Handle: RePEc:iso:wpaper:0082
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