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Vertikale und Horizontale Unternehmenszusammenschlüsse- Ökonomische Grundlagen der Entscheidung über die Unternehmensgrenzen

  • Egon Franck
  • Urs Meister


    (Institute for Strategy and Business Economics, University of Zurich
    Institute for Strategy and Business Economics, University of Zurich)

Kosteneinsparungen einerseits und die Erlangung von Marktmacht andererseits sind die beiden zentralen Motive für Unternehmenszusammenschlüsse und -separationen. In der Praxis dürften sowohl die Existenz als auch das Ausmaß der beiden Effekte nur sehr schwer festzustellen sein. Bei genauerem Hinsehen zeigt sich nämlich, dass Kosten- und Marktvorteile durch eine Vielzahl unterschiedlicher Determinanten begründet werden. Erschwerend kommt hinzu, dass diese Determinanten vielfach gegenläufige Effekte auslösen und aus diesem Grunde nicht völlig getrennt voneinander betrachtet werden können. Der Folgende Beitrag analysiert die Festlegung optimaler Unternehmensgrenzen unter Zuhilfenahme von Instrumenten aus der Industrieökonomik.

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Paper provided by University of Zurich, Institute for Strategy and Business Economics (ISU) in its series Working Papers with number 0031.

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Date of creation: 2004
Date of revision:
Publication status: Published in: Wirtz (Hrsg.), Handbuch Mergers & Acquisitions Management, Wiesbaden (Gabler), 2006, S. 80-107 (gemeinsam mit U. Meister).
Handle: RePEc:iso:wpaper:0031
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