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Assessing the Benefits of Social Networks for Organizations

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Abstract

Deliverable 2 of the SEA-SoNS ("Assessing the Benefits of Social Networks on Organizations”) project brings together results from different research activities, both qualitative and quantitative. Together, these results paint a picture of the benefits to organisations of social media, the barriers they face, and the scope for policy action. Phase 2 of SEA-SoNS, which built on the results of Phase 1, included a survey of 600 SMEs in six EU Member States (UK, Netherlands, Spain, Italy, Bulgaria and Latvia), five in-depth interviews conducted with micro firms (less than 10 employees) that use social media in four countries (Spain, Denmark, Netherlands and UK), and a summary of these findings with emphasis on identifying relevant factors for developing future scenarios. This report includes an executive summary and four annexes: the methodological report of the survey, the findings of the survey, the results of the in-depth interviews and a background document for the validation workshop that took place at Seville in July 2013.

Suggested Citation

  • Michail Batikas & Rene Van Bavel, 2013. "Assessing the Benefits of Social Networks for Organizations," JRC Working Papers JRC85669, Joint Research Centre (Seville site).
  • Handle: RePEc:ipt:iptwpa:jrc85669
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    File URL: http://publications.jrc.ec.europa.eu/repository/handle/JRC85669
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    Keywords

    Europe 2020; Digital Agenda for Europe; Digital Living; Digital Society; Digital Economy; Information Society; electronic Identity Systems; economic implications of personal data; Behavioural science and policy impacts;

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