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From changing cognitions to changing the context: a dual-route model of behaviour change

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  • Vlaev, I
  • Dolan, P

Abstract

Existing theories of behaviour change in psychology and behavioural economics rely mostly on changing cognitions and incentives as a route to altering behavioural responses. We propose a more general reflective-automatic model (RAM), which postulates that, in addition to cognitive change, interventions can also rely exclusively on contextual change as an alternative route to behaviour change. RAM is a dual-process model which assumes that these two routes rely predominantly on different information processing systems – the reflective system is in charge of changing cognitions and the automatic system responds to changing the context. We also identify four processes: salience, norms, affect, and priming (SNAP), which can bring about behaviour change by relying mainly on the automatic system. The SNAP processes might be important targets for population-wide behaviour change initiatives and have important implications for psychological research, health promotion and policy analysis

Suggested Citation

  • Vlaev, I & Dolan, P, 2009. "From changing cognitions to changing the context: a dual-route model of behaviour change," Working Papers 4197, Imperial College, London, Imperial College Business School.
  • Handle: RePEc:imp:wpaper:4197
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    Cited by:

    1. Drouvelis, Michalis & Metcalfe, Robert & Powdthavee, Nattavudh, 2010. "Priming Cooperation in Social Dilemma Games," IZA Discussion Papers 4963, Institute for the Study of Labor (IZA).

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