The Advertiser is Mentioned Twice. Media Bias in Belgian Newspapers
Do newspapers write more about their advertisers? We try to answer this question on two levels. In our theoretical model, we show that the answer is yes, if readers do not mind bias too much and if bias is relatively effective for advertisers. In an empirical study, we find that advertisers in Belgian Dutch-language newspapers receive a significantly higher coverage.
|Date of creation:||Jan 2012|
|Date of revision:|
|Contact details of provider:|| Web page: http://research.hubrussel.be|
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