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Is the ’Linkage Principle’ Valid?: Evidence from the Field

Author

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  • Cho, Sung-Jin
  • Paarsch, Harry J.
  • Rust, John

Abstract

type="main"> We present field evidence concerning experienced bidders that supports the linkage principle—specifically, the prediction that in affiliated-values auction environments the expected revenues generated at open-outcry, ascending-bid auctions are higher than those under auction formats that reveal less information to participants. Using field data from a large seller of automobiles who experimented with different selling formats, we have found that average revenues were significantly higher under an English auction than under a dynamic Internet auction format that revealed less information to bidders.
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Suggested Citation

  • Cho, Sung-Jin & Paarsch, Harry J. & Rust, John, 2010. "Is the ’Linkage Principle’ Valid?: Evidence from the Field," CEI Working Paper Series 2010-4, Center for Economic Institutions, Institute of Economic Research, Hitotsubashi University.
    • Handle: RePEc:hit:hitcei:2010-4
    Note: Paper for Discussion: first draft, 19 December 2009; this draft, November 27, 2010.
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    File URL: https://hit-u.repo.nii.ac.jp/record/2057895/files/wp2010-4.pdf
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    2. Yili Hong & Chong (Alex) Wang & Paul A. Pavlou, 2016. "Comparing Open and Sealed Bid Auctions: Evidence from Online Labor Markets," Information Systems Research, INFORMS, vol. 27(1), pages 49-69, March.
    3. Seifert, Stefan & Hüttel, Silke, 2020. "Common values and unobserved heterogeneity in farmland auctions in Germany," FORLand Working Papers 21 (2020), Humboldt University Berlin, DFG Research Unit 2569 FORLand "Agricultural Land Markets – Efficiency and Regulation".
    4. Zhu Mingxi & Song Michelle, 2024. "Design Information Disclosure under Bidder Heterogeneity in Online Advertising Auctions: Implications of Bid-Adherence Behavior," Papers 2410.05535, arXiv.org.
    5. Lu, Y. & Gupta, A. & Ketter, W. & van Heck, H.W.G.M., 2017. "Information Transparency in B2B Auction Markets: The Role of Winner Identity Disclosure," ERIM Report Series Research in Management ERS-2017-006-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.

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    Keywords

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    JEL classification:

    • C14 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Semiparametric and Nonparametric Methods: General
    • D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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