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Plastic Beach Utopia: Gorillaz’ Multimedia Concept Project In The Context Of Contemporary Popular Music Culture

Author

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  • Natalia Samutina

    (National Research University Higher School of Economics)

Abstract

The paper aims to provide analysis of the most general problems of the music industry in the digital age. It poses a question about the possibility of innovation and conceptual development in contemporary popular music, overflowed with retromania. A growing popularity of such form as a “concept album” and its transformation into concept multimedia projects is regarded as a positive sign of the changes in music production and distribution. Detailed cultural analysis of one particular case, the multimedia concept project by the British band Gorillaz, demonstrates how a substantial cultural and musical innovation can exist today in the framework of popular entertainment. The last studio album by Gorillaz, called Plastic Beach (2010) works with the concept of Utopia and utopian imagery, presenting music as a space for free and meaningful collaboration among musicians and for the creation of the diverse community of listeners.

Suggested Citation

  • Natalia Samutina, 2014. "Plastic Beach Utopia: Gorillaz’ Multimedia Concept Project In The Context Of Contemporary Popular Music Culture," HSE Working papers WP BRP 71/HUM/2014, National Research University Higher School of Economics.
  • Handle: RePEc:hig:wpaper:71hum2014
    as

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    File URL: http://www.hse.ru/data/2014/10/21/1099017110/71HUM2014.pdf
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    References listed on IDEAS

    as
    1. Brian J. Hracs, 2012. "A Creative Industry in Transition: The Rise of Digitally Driven Independent Music Production," Growth and Change, Wiley Blackwell, vol. 43(3), pages 442-461, September.
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    More about this item

    Keywords

    popular music; cultural studies; Utopia; concept album; multimedia projects; Gorillaz;
    All these keywords.

    JEL classification:

    • Z - Other Special Topics

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