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The information search process of socially responsible investors


  • Nilsson, Jonas

    () (Umeå School of Business at Umeå University)

  • Nordvall, Anna-Carin

    () (Umeaå School of Business at Umeå University)

  • Isberg, Sofia

    () (Umeå School of Business at Umeå University)


Largely fuelled by an increasing social and ethical concern among private investors, socially responsible investment (SRI) has, in many ways, gone from having a marginal role to becoming a ‘mainstream’ financial service in recent years. SRI is an investment process that, in addition to the ‘ traditional ’ fi nancial objective of investment, also uses social, ethical or environmental (SEE) criteria when making investment decisions. However, despite the growth of the market for SRI profi led mutual funds, very little research has been carried out with the objective of understanding the decision-making process of private SR-investors. In order to address this gap in the literature, this article addresses one stage in the SR-investor decision-making process: consumer prepurchase information search. Using a sample of 369 SR-investors, the results of the study indicate that SR-investors search more for SEE information, such as the criteria used for exclusion of stocks than for ‘regular’ financial information such as past financial return and level of risk. Moreover, the study also indicates that involvement and perceived knowledge with regard to both financial and SEE issues impact the nature of the information search process of private SR mutual fund investors.

Suggested Citation

  • Nilsson, Jonas & Nordvall, Anna-Carin & Isberg, Sofia, 2010. "The information search process of socially responsible investors," Sustainable Investment and Corporate Governance Working Papers 2010/10, Sustainable Investment Research Platform.
  • Handle: RePEc:hhb:sicgwp:2010_010

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    Cited by:

    1. repec:gam:jsusta:v:10:y:2018:i:4:p:944-:d:137742 is not listed on IDEAS
    2. Céline Louche & Daniel Arenas & Katinka C. Van Cranenburgh, 2012. "From Preaching to Investing: Attitudes of Religious Organisations Towards Responsible Investment," Post-Print hal-01098144, HAL.
    3. Céline Louche & Daniel Arenas & Katinka Cranenburgh, 2012. "From Preaching to Investing: Attitudes of Religious Organisations Towards Responsible Investment," Journal of Business Ethics, Springer, vol. 110(3), pages 301-320, October.


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