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Spécificités du processus d’internationalisation d’une firme africaine : étude du cas de l’entreprise malgache Vidzar

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  • Foued Cheriet

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Franck Duquesnois

    (Laboratoire IRGO, IUT Tech de Co - Université de Bordeaux)

Abstract

Our work aims to identify the specificities of the internationalization process of an African firm through a case study of the international development of the Malagasy group Vidzar, one of the African leaders of Rum. Two objectives are assigned to this case study: taking contextual specificities into account (Jackson, 2013 and Devine and Kiggundu, 2016) and adapting the methodological approach (Kriauciunas et al., 2011). Our results show some specificities in terms of rhythm and sequences of the process and also the management of commercial representations and intermediaries. Our analysis also bears witness to factors of similarities with generic cycles of internationalization. Our results strongly support the contextualized analysis of the international development of African firms. ....

Suggested Citation

  • Foued Cheriet & Franck Duquesnois, 2020. "Spécificités du processus d’internationalisation d’une firme africaine : étude du cas de l’entreprise malgache Vidzar," Working Papers hal-02493534, HAL.
    • Handle: RePEc:hal:wpaper:hal-02493534
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    References listed on IDEAS

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    1. Hanane Beddi, 2012. "Les relations siège-filiales dans les firmes multinationales : vers une approche différenciée ?," Post-Print halshs-00777431, HAL.
    2. Jonathan Munemo, 2012. "Entrepreneurship In Developing Countries: Is Africa Different?," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-12.
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