IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-04229797.html
   My bibliography  Save this paper

Investing in Business Model Innovation and adaptation during crisis period: Evidence from the Moroccan Insurance sector in Covid-19

Author

Listed:
  • Leila Benslimane

    (UCA - Université Cadi Ayyad [Marrakech])

  • Salah Eddine Kartobi

    (UCA - Université Cadi Ayyad [Marrakech])

  • Abdessamad Ejjiar

    (UCA - Université Cadi Ayyad [Marrakech])

Abstract

This article aims to examine the impact of the COVID-19 pandemic on business model innovation and adaptation within Morocco's insurance industry. Employing a multiple case study approach involving six insurance firms, the study assesses the crisis's influence on firm performance during the initial pandemic year. Data was collected through comprehensive online surveys and semi-structured interviews, investigating the implementation of innovative and adaptive business models. The findings demonstrate that the crisis significantly drove business model innovation and adaptation for the firms. Moreover, firms that successfully incorporated more adaptive elements demonstrated improved performance. This research underscores the importance of business model innovation and adaptation in navigating crises and enhancing resilience. It contributes to the limited literature on the COVID-19 impact on the insurance sector, shedding light on strategies that foster enduring success amid challenging circumstances.

Suggested Citation

  • Leila Benslimane & Salah Eddine Kartobi & Abdessamad Ejjiar, 2023. "Investing in Business Model Innovation and adaptation during crisis period: Evidence from the Moroccan Insurance sector in Covid-19," Post-Print halshs-04229797, HAL.
    • Handle: RePEc:hal:journl:halshs-04229797
    DOI: 10.5281/zenodo.8407675
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-04229797v1
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-04229797v1/document
    Download Restriction: no
    File URL: https://libkey.io/10.5281/zenodo.8407675?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Emanuel Stoeckli & Christian Dremel & Falk Uebernickel, 2018. "Exploring characteristics and transformational capabilities of InsurTech innovations to understand insurance value creation in a digital world," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(3), pages 287-305, August.
    2. Javier Sada Bittini & Salvador Cruz Rambaud & Joaquín López Pascual & Roberto Moro-Visconti, 2022. "Business Models and Sustainability Plans in the FinTech, InsurTech, and PropTech Industry: Evidence from Spain," Sustainability, MDPI, vol. 14(19), pages 1-21, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Serkan Eti & Hasan Dinçer & Hasan Meral & Serhat Yüksel & Yaşar Gökalp, 2024. "Insurtech in Europe: identifying the top investment priorities for driving innovation," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 10(1), pages 1-24, December.
    2. Jorge Andrés-Sánchez & Jaume Gené-Albesa, 2024. "Not with the bot! The relevance of trust to explain the acceptance of chatbots by insurance customers," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    3. Cosma, Simona & Rimo, Giuseppe, 2024. "Redefining insurance through technology: Achievements and perspectives in Insurtech," Research in International Business and Finance, Elsevier, vol. 70(PA).
    4. Iván Sosa Gómez & Óscar Montes Pineda, 2023. "What is an InsurTech? A scientific approach for defining the term," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 26(2), pages 125-173, July.
    5. Iván Sosa & Óscar Montes, 2022. "Understanding the InsurTech dynamics in the transformation of the insurance sector," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 25(1), pages 35-68, April.
    6. Laura Grassi, 2024. "In a world of Open Finance, are customers willing to share data? An analysis of the data-driven insurance business," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 14(3), pages 727-753, September.
    7. Maik Dehnert, 2020. "Sustaining the current or pursuing the new: incumbent digital transformation strategies in the financial service industry," Business Research, Springer;German Academic Association for Business Research, vol. 13(3), pages 1071-1113, November.
    8. Teresa Dominguez Anguiano & Laura Parte, 2024. "The state of art, opportunities and challenges of blockchain in the insurance industry: a systematic literature review," Management Review Quarterly, Springer, vol. 74(2), pages 1097-1118, June.
    9. Davide Lanfranchi & Laura Grassi, 2021. "Translating technological innovation into efficiency: the case of US public P&C insurance companies," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 11(4), pages 565-585, December.
    10. Wang, Feilan & Chen, Junbo & Wu, Feixia & Li, Hongwei & Li, Jianfang, 2024. "The role of natural resources, fintech and economic complexity in sustainable development for BRICS nations: A policy insight from advanced panel data techniques," Resources Policy, Elsevier, vol. 97(C).
    11. Zack Jourdan & J. Ken. Corley & Randall Valentine & Arthur M. Tran, 2023. "Fintech: A content analysis of the finance and information systems literature," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
    12. Mohamed Bouteraa & Brahim Chekima & Nelson Lajuni & Ayesha Anwar, 2023. "Understanding Consumers’ Barriers to Using FinTech Services in the United Arab Emirates: Mixed-Methods Research Approach," Sustainability, MDPI, vol. 15(4), pages 1-22, February.
    13. Shih-Wei Chou, 2021. "Understanding crowdsourcing adoption based on IT managers’ decision," Information Technology and Management, Springer, vol. 22(4), pages 245-263, December.
    14. Rainer Alt & Roman Beck & Martin T. Smits, 2018. "FinTech and the transformation of the financial industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(3), pages 235-243, August.
    15. Pierpaolo Marano, 2021. "Management of Distribution Risks and Digital Transformation of Insurance Distribution—A Regulatory Gap in the IDD," Risks, MDPI, vol. 9(8), pages 1-11, August.
    16. Md. Morshadul Hasan & Lu Yajuan & Appel Mahmud, 2020. "Regional Development of China’s Inclusive Finance Through Financial Technology," SAGE Open, , vol. 10(1), pages 21582440199, February.
    17. Isada, Fumihiko & Isada, Yuriko, 2023. "Network Structure of Inter-organizational Alliances in the Health Insurance Industry undergoing Digitalization," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2023), Hybrid Conference, Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 4-6 September, 2023, pages 290-298, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    18. Oludapo, Samson & Carroll, Noel & Helfert, Markus, 2024. "Why do so many digital transformations fail? A bibliometric analysis and future research agenda," Journal of Business Research, Elsevier, vol. 174(C).
    19. Davide Lanfranchi & Laura Grassi, 2022. "Examining insurance companies’ use of technology for innovation," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 47(3), pages 520-537, July.
    20. Fumihiko Isada, 0000. "Changes in inter-organisational cooperation networks due to digitalisation in the insurance industry," Proceedings of Economics and Finance Conferences 14716480, International Institute of Social and Economic Sciences.

    More about this item

    Keywords

    Business model innovation; Business model adaptation; Covid-19; Crisis; Insurance;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-04229797. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.