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The product line strategy of a company selling seed with a licenced GM trait

Author

Listed:
  • Stéphane Lemarié

    (GAEL - Laboratoire d'Economie Appliquée de Grenoble - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], INRA - Institut National de la Recherche Agronomique)

  • Delia Baghdasaryan

    (GAEL - Laboratoire d'Economie Appliquée de Grenoble - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - INRA - Institut National de la Recherche Agronomique - CNRS - Centre National de la Recherche Scientifique - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], INRA - Institut National de la Recherche Agronomique)

  • Etienne Campens

    (Lactalis)

Abstract

The economic impact of Genetically Modified Organisms (GMOs) depends heavily on the product line supplied by the seed companies. In this paper, we analyze the interlinking between seed product line and license contract signed between the seed company and the upstream agbiotech firm which owns the Genetically Modified (GM) trait. We show that if the farmers are sufficiently heterogeneous, the seed company prefers to price discriminate by supplying both GM and conventional seeds. In those circumstances, despite higher efficiency of the GM seed, the price increase is such that the farmer's surplus decreases. This loss may even outweigh the aggregate gains of the seed and the agbiotech companies, thereby leading to a total welfare loss.

Suggested Citation

  • Stéphane Lemarié & Delia Baghdasaryan & Etienne Campens, 2017. "The product line strategy of a company selling seed with a licenced GM trait," Post-Print halshs-01547179, HAL.
  • Handle: RePEc:hal:journl:halshs-01547179
    DOI: 10.1515/jafio-2016-0030
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    Cited by:

    1. Samira Rousselière & Shyama V. Ramani & Damien Rousselière, 2021. "The organizational choice of technology transfer mode: Theory and application to the genetically modified plant industry," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(6), pages 1466-1476, September.

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