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Privacy paradox and the adoption of intrusive technologies. The case of mobile location-based services
[Privacy paradox et adoption de technologies intrusives. Le cas de la géolocalisation mobile]

Author

Listed:
  • Stéphanie Hérault

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Bertrand Belvaux

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

Abstract

Although the personalization of the digital services is more efficient, this generally requires collecting personal data in return. This loss of privacy can lead to rejection of the technology support. Based on a study of 506 mobile users, this research aims to evaluate the role of the perceived intrusion induced by the use of mobile location-based services. It emphasizes the reality of this cost. But benefits can offset it (utility and ease of use). This cost-benefit logic allows better understanding of the privacy paradox. Companies have two levels of action: offer more benefits and better manage privacy issues with digital education for both companies and users.

Suggested Citation

  • Stéphanie Hérault & Bertrand Belvaux, 2014. "Privacy paradox and the adoption of intrusive technologies. The case of mobile location-based services [Privacy paradox et adoption de technologies intrusives. Le cas de la géolocalisation mobile]," Post-Print halshs-01288023, HAL.
    • Handle: RePEc:hal:journl:halshs-01288023
    DOI: 10.7193/DM.074.67.82
    as

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    Cited by:

    1. Tony Woodall & Julie Rosborough & John Harvey, 2018. "Proposal, project, practice, pause: Developing a framework for evaluating smart domestic product engagement," AMS Review, Springer;Academy of Marketing Science, vol. 8(1), pages 58-74, June.
    2. de Kerviler, Gwarlann & Demoulin, Nathalie T.M. & Zidda, Pietro, 2016. "Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 334-344.

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