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An investigation into independent small business owners’ perception of franchisee relationships

Author

Listed:
  • Rozenn Perrigot

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Dildar Hussain

    (ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business)

  • Josef Windsperger

    (Department of Business Administration - University of Vienna [Vienna])

Abstract

Purpose – The purpose of this paper is to explore independent small business owners' perceptions of franchisees relationships with their franchisors, their fellow franchisees within the chain, their employees and their customers. Design/methodology/approach – The authors use a qualitative approach and, more specifically, 26 in-depth interviews conducted with independent small business owners from various business sectors. Findings – These independent small business owners perceive that franchisees have a dependency-based relationship with their franchisors; a competition-based relationship with their fellow franchisees; a rather complicated relationship with their employees; and a superficial relationship with their customers. Research limitations/implications – This study contributes to the franchising literature by presenting an outside-chain view of franchisees' relationships with their franchisors, other franchisees, employees and customers. Practical implications – The findings may have practical implications for franchisors, enabling them to better understand the concerns of independent small business owners as potential franchisee candidates. Originality/value – The outside-chain view of franchisees' relationships is innovative.

Suggested Citation

  • Rozenn Perrigot & Dildar Hussain & Josef Windsperger, 2015. "An investigation into independent small business owners’ perception of franchisee relationships," Post-Print halshs-01238505, HAL.
    • Handle: RePEc:hal:journl:halshs-01238505
    DOI: 10.1108/IJRDM-01-2014-0010
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    Citations

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    Cited by:

    1. Esther Calderón-Monge & José M. Ramírez-Hurtado, 2022. "Measuring the consumer engagement related to social media: the case of franchising," Electronic Commerce Research, Springer, vol. 22(4), pages 1249-1274, December.
    2. Kuźniarska Aneta & Szabucki Łukasz, 2022. "Systems of hard and soft franchises in the FMCG sector in Poland," International Journal of Contemporary Management, Sciendo, vol. 58(2), pages 27-38, June.
    3. Weaven, Scott & Quach, Sara & Thaichon, Park & Frazer, Lorelle & Billot, Ken & Grace, Debra, 2021. "Surviving an economic downturn: Dynamic capabilities of SMEs," Journal of Business Research, Elsevier, vol. 128(C), pages 109-123.

    More about this item

    Keywords

    Franchising; relationships;

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