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Long tails in the tourism industry: towards knowledge intensive service suppliers

Author

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  • Christian Longhi

    () (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis - UCA - Université Côte d'Azur - CNRS - Centre National de la Recherche Scientifique)

  • Sylvie Rochhia

    () (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis - UCA - Université Côte d'Azur - CNRS - Centre National de la Recherche Scientifique)

Abstract

This paper analyses the effects of the internet on the organisations and the markets in the tourism industry. It enlightens its deepening impact on incumbent organisations and markets from Web 1.0 to Web 2.0 though the analysis of the dynamics of the long tail, i.e., of the distribution of activities in tourism. Innovation is gone from exploitation to exploration of the long tail, towards the emergence of non-profit or for-profit knowledge intensive service suppliers (KISS) allowing 'prosumers' to find solutions to run themselves their activities, through users generated resources. The growing autonomy of the tail from the head of distribution in the tourism industry emerges with the development of a platform economy, i.e., of global innovative market places inside the long tail itself.

Suggested Citation

  • Christian Longhi & Sylvie Rochhia, 2015. "Long tails in the tourism industry: towards knowledge intensive service suppliers," Post-Print halshs-01217795, HAL.
  • Handle: RePEc:hal:journl:halshs-01217795
    DOI: 10.1504/IJLTM.2015.072119
    Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-01217795
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    References listed on IDEAS

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    1. repec:eee:touman:v:31:y:2010:i:1:p:1-12 is not listed on IDEAS
    2. Aldebert, Bénédicte & Dang, Rani J. & Longhi, Christian, 2011. "Innovation in the tourism industry: The case of Tourism@," Tourism Management, Elsevier, vol. 32(5), pages 1204-1213.
    3. Rosen, Sherwin, 1981. "The Economics of Superstars," American Economic Review, American Economic Association, vol. 71(5), pages 845-858, December.
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    Cited by:

    1. Christian Longhi & Marcello M. Mariani & Sylvie Rochhia, 2016. "Sharing and Tourism: The Rise of New Markets in Transport," GREDEG Working Papers 2016-01, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), University of Nice Sophia Antipolis.

    More about this item

    Keywords

    prosumers; tourism services; exploration; internet; tourism industry; KISS; knowledge intensive service suppliers; sectoral system of innovation; sectoral system of production; long tails; industry organisation;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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