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Long tails in the tourism industry: towards knowledge intensive service suppliers

Author

Listed:
  • Christian Longhi

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

  • Sylvie Rochhia

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

Abstract

This paper analyses the effects of the internet on the organisations and the markets in the tourism industry. It enlightens its deepening impact on incumbent organisations and markets from Web 1.0 to Web 2.0 though the analysis of the dynamics of the long tail, i.e., of the distribution of activities in tourism. Innovation is gone from exploitation to exploration of the long tail, towards the emergence of non-profit or for-profit knowledge intensive service suppliers (KISS) allowing 'prosumers' to find solutions to run themselves their activities, through users generated resources. The growing autonomy of the tail from the head of distribution in the tourism industry emerges with the development of a platform economy, i.e., of global innovative market places inside the long tail itself.

Suggested Citation

  • Christian Longhi & Sylvie Rochhia, 2015. "Long tails in the tourism industry: towards knowledge intensive service suppliers," Post-Print halshs-01217795, HAL.
    • Handle: RePEc:hal:journl:halshs-01217795
    DOI: 10.1504/IJLTM.2015.072119
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    Cited by:

    1. Christian Longhi & Marcello M. Mariani & Sylvie Rochhia, 2016. "Sharing and Tourism: The Rise of New Markets in Transport," GREDEG Working Papers 2016-01, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.

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    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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