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« Je crée… une entreprise », mais à quoi pensent réellement les créateurs d'entreprise ?

Author

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  • Fabienne Bornard

    (CRE - Commission de Régulation de l'Energie - EM Lyon - EM - EMLyon Business School)

Abstract

Nous nous intéressons dans cet article à une catégorie de ressources intangibles, les ressources cognitives du créateur, c'est-à-dire ses facultés à interpréter les situations, prendre des décisions, développer une vision stratégique, apprendre, etc. Plus précisément nous avons choisi d'étudier les représentations mentales de créateurs d'entreprise, afin de tenter d'en comprendre à la fois le contenu et le rôle concret dans le déroulement de leur projet, grâce à une étude longitudinale de quatre cas de création d'entreprise.

Suggested Citation

  • Fabienne Bornard, 2011. "« Je crée… une entreprise », mais à quoi pensent réellement les créateurs d'entreprise ?," Post-Print halshs-01089405, HAL.
    • Handle: RePEc:hal:journl:halshs-01089405
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01089405
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    References listed on IDEAS

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