Le Naming : Facilitateur De Management De Grands Projets Industriels ?
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References listed on IDEAS
- Jorge Niosi & Majlinda Zhegu, 2010. "Multinational Corporations, Value Chains and Knowledge Spillovers in the Global Aircraft Industry," Institutions and Economies (formerly known as International Journal of Institutions and Economies), Faculty of Economics and Administration, University of Malaya, vol. 2(2), pages 109-141, October.
- Jalkala, Anne & Cova, Bernard & Salle, Robert & Salminen, Risto T., 2010. "Changing project business orientations: Towards a new logic of project marketing," European Management Journal, Elsevier, vol. 28(2), pages 124-138, April.
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KeywordsAbductive; Brand; Project; Commercial onomastic; Corporate onomastic; Abductif; BtoB; Management; Marketing; Marque; Naming; Projet; Onomastique commerciale; Onomastique des organisations;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2014-04-11 (All new papers)
- NEP-GER-2014-04-11 (German Papers)
- NEP-MKT-2014-04-11 (Marketing)
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