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Report NEP-MKT-2014-04-11
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Kosfeld, Michael & Schüwer, Ulrich, 2016, "Pricing in retail financial markets and the fallacies of consumer education," SAFE Working Paper Series, Leibniz Institute for Financial Research SAFE, number 47, revised 2016, DOI: 10.2139/ssrn.2418171.
- Baye, Irina & Hasnas, Irina, 2014, "Consumer flexibility, data quality and location choice," DICE Discussion Papers, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE), number 139.
- Dr. Terry Najja Kakeeto-Aelen & Professor Jan C van Dalen & Professor H. Jaap van den Herik & Dr. Bartel A. Van de Walle, 2014, "Building Customer Loyalty among SMEs in Uganda: The Role of Customer Satisfaction, Trust, and Commitment," Working Papers, Maastricht School of Management, number 2014/06, Mar.
- Evgeny A. Antipov, 2014, "The Determinants Of Online Merchant’s Price Premium: Evidence From Russia," HSE Working papers, National Research University Higher School of Economics, number WP BRP 19/MAN/2014.
- Christophe Benaroya & Christine Fèvre-Pernet, 2014, "Le naming : facilitateur de management de grands projets industriels ?," Post-Print, HAL, number halshs-00972031, Mar.
- Lubica Hikkerova, 2014, "Loyalty Programs : a study case in the Hospitality Industry," Working Papers, Department of Research, Ipag Business School, number 2014-194, Jan.