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Entering Central and Eastern European markets through Gateway Strategies: the case of the French company SLAT

Author

Listed:
  • Noémie Dominguez

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Ulrike Mayrhofer

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

This paper focuses on the international development of SLAT, an independent SME which develops, produces and markets solutions of secured alimentations. Located in the Rhône-Alpes region, the company has 67 employees. The SME has mainly developed in international markets through export activities: it realizes 15% of its total sales abroad and its products are marketed in 37 countries. The company has recently decided to implement a sales subsidiary in Germany to strengthen its presence in international markets. In this process, the company was accompanied by ERAI (Entreprise Rhône-Alpes International), a French agency which helps companies from the Rhône-Alpes region to expand into foreign markets. The authors of this paper explain the role played by ERAI in the establishment of the foreign subsidiary and the influence of a successful accompaniment experience on the internationalization process.

Suggested Citation

  • Noémie Dominguez & Ulrike Mayrhofer, 2013. "Entering Central and Eastern European markets through Gateway Strategies: the case of the French company SLAT," Post-Print halshs-00839726, HAL.
    • Handle: RePEc:hal:journl:halshs-00839726
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00839726
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    References listed on IDEAS

    as
    1. Antonella Zucchella & Paolo Scabini, 2007. "Theoretical Foundations of International Entrepreneurship," Palgrave Macmillan Books, in: International Entrepreneurship, chapter 1, pages 5-27, Palgrave Macmillan.
    2. François Goxe, 2011. "Accompagnement des entrepreneurs de PME à l'international," Post-Print hal-00674799, HAL.
    3. repec:dau:papers:123456789/7729 is not listed on IDEAS
    4. Ulrike Mayrhofer & Sabine Urban, 2011. "Management international. Des pratiques en mutation," Post-Print halshs-00684405, HAL.
    5. Noémie Dominguez, 2013. "Les stratégies de localisation dans les pays tête-de-pont : analyse des motivations des PME françaises," Post-Print halshs-00863942, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    SLAT; international expansion; gateway strategy; Central and Eastern Europe.; Central and Eastern Europe;
    All these keywords.

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