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Plural form franchise networks: A test of Bradach's model

Author

Listed:
  • Gérard Cliquet

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR1 - Université de Rennes 1 - UNIV-RENNES - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Thierry Pénard

    () (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR1 - Université de Rennes 1 - UNIV-RENNES - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

This paper focuses on plural form organizations within franchise networks. Plural form can be defined as the simultaneous presence of both franchised and company-owned outlets in the same network. Bradach (1998) developed a model composed of four challenges that a franchisor should meet in order to benefit from plural form organization. The aim of the present article is to test the predictions of the Bradach's model of plural form networks. A conceptual model regarding the determinants of the proportion of company-owned outlets (PCO) is estimated with data from French franchise networks. We show that the statutory choices are actually driven by the four challenges highlighted by Bradach, namely the challenges of expansion, concept uniformity, local responsiveness, and network-wide adaptation.

Suggested Citation

  • Gérard Cliquet & Thierry Pénard, 2012. "Plural form franchise networks: A test of Bradach's model," Post-Print halshs-00656104, HAL.
  • Handle: RePEc:hal:journl:halshs-00656104
    DOI: 10.1016/j.jretconser.2011.11.005
    Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00656104
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    Cited by:

    1. repec:kap:sbusec:v:50:y:2018:i:4:d:10.1007_s11187-017-9895-1 is not listed on IDEAS
    2. repec:kap:sbusec:v:50:y:2018:i:4:d:10.1007_s11187-017-9891-5 is not listed on IDEAS
    3. repec:eee:joreco:v:32:y:2016:i:c:p:175-188 is not listed on IDEAS
    4. Josef Windsperger, 2013. "The governance of franchising networks," Chapters,in: Handbook of Economic Organization, chapter 27 Edward Elgar Publishing.
    5. repec:eee:joreco:v:30:y:2016:i:c:p:222-233 is not listed on IDEAS

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