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A sense of things to come: Future research directions in sensory marketing

Author

Listed:
  • Ryan S. Elder

    (Ross School of Business - University of Michigan [Ann Arbor] - University of Michigan System)

  • Nilufer Z. Aydinoglu

    (Koç University)

  • V. Barger
  • C. Caldara

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Haehun Chun

    (USC Marshall School of Business - USC - University of Southern California)

  • Chan Jean Lee

    (Haas School of Business - University of Colorado [Boulder])

  • Antonio Stamatogiannakis

    (INSEAD - Institut Européen d'administration des Affaires)

Abstract

No abstract is available for this item.

Suggested Citation

  • Ryan S. Elder & Nilufer Z. Aydinoglu & V. Barger & C. Caldara & Haehun Chun & Chan Jean Lee & Antonio Stamatogiannakis, 2010. "A sense of things to come: Future research directions in sensory marketing," Post-Print halshs-00530615, HAL.
    • Handle: RePEc:hal:journl:halshs-00530615
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    Citations

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    Cited by:

    1. Hsi-Tien Chen & Yun-Tsan Lin, 2018. "A study of the relationships among sensory experience, emotion, and buying behavior in coffeehouse chains," Service Business, Springer;Pan-Pacific Business Association, vol. 12(3), pages 551-573, September.
    2. Mei-Pei Kuo1 & Yu-Min Chen, 2015. "A Study on the Relationships among Body Sensory Experience, Customer Satisfaction and Customer Loyalty-Beauty SPA Center as an Example," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 1(2), pages 61-67.
    3. Imschloss, Monika & Kuehnl, Christina, 2019. "Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness," Journal of Retailing, Elsevier, vol. 95(4), pages 158-169.

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