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Histoires du chariot de supermarché. Ou comment emboîter le pas de la consommation de masse

Author

Listed:
  • Catherine Grandclément

    (CSI i3 - Centre de Sociologie de l'Innovation i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris sciences et lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

  • Franck Cochoy

    (CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique)

Abstract

This paper attempts to reconstruct the history of the shopping cart and, in so doing, to understand how the dynamics of innovation and mass consumption support each other reciprocally. The history of the shopping cart contains three identifiable periods. The first corresponds to the original cart (1936) – a "basket carrier" derived from a folding chair, designed by the grocer Sylvan N. Goldman. The second period is that of the "telescoping carts" – a cart with a hinge and a swinging gate, as developed by the engineer Orla E. Watson in order to allow the lateral interlocking of carts when not in use (1946). The third period is that of today's cart, as it emerged from the paternity suit that opposed Goldman to Watson around the patent of telescoping shopping carts (1947-1949). The article shows that just like the object they deal with, these three periods are interlocked, and that this interlocked structure has contributed to stabilizing the shape of the device, finally turning it into the most robust, permanent and emblematic tool of mass consumption.

Suggested Citation

  • Catherine Grandclément & Franck Cochoy, 2006. "Histoires du chariot de supermarché. Ou comment emboîter le pas de la consommation de masse," Post-Print halshs-00166104, HAL.
    • Handle: RePEc:hal:journl:halshs-00166104
    as

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