IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05494623.html

Influence of product package symmetry on visual attention

Author

Listed:
  • Arnaud Bigoin-Gagnan

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique, ARGUMans - Laboratoire de recherche en gestion Le Mans Université - UM - Le Mans Université)

  • Sophie Lacoste-Badie

    (LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille)

Abstract

Many studies in psychology and neurosciences have demonstrated the role of symmetry on attentional processes. By using an eye-tracking methodology, the aim of this study is to examine the influence on visual attention of the symmetric arrangement of information items displayed on the front of packs of fast-moving consumer goods. The results highlight two main contributions: first, that symmetry influences visual attention paid to the entire packaging and second, that it influences the effectiveness of some specific areas of the packaging to capture and hold visual attention. Theoretical and managerial contributions are discussed and the limits of this research are exposed.

Suggested Citation

  • Arnaud Bigoin-Gagnan & Sophie Lacoste-Badie, 2018. "Influence of product package symmetry on visual attention," Post-Print hal-05494623, HAL.
    • Handle: RePEc:hal:journl:hal-05494623
    Note: View the original document on HAL open archive server: https://hal.science/hal-05494623v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-05494623v1/document
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05494623. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.