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Determinants of the reluctance of retail customers of conventional banks to migrate to participative banks in Morocco
[Les déterminants de la réticence des clients particuliers des banques conventionnelles d'immigrer vers les banques participatives au Maroc]

Author

Listed:
  • El Mehdi Ferhane

    (Innovation, Responsabilités et Développement Durable (INREDD) - UCA - Université Cadi Ayyad [Marrakech])

  • Atitaou Asmae

Abstract

The aim of this study is to identify the obstacles to the immigration of customer accounts from conventional bank to participative banking in Morocco. To achieve our objective, we carried out a quality study using a questionnaire administered to a sample of 317 Moroccan residents with a bank account with a conventional bank. The study revealed that a lack of knowledge about participatory banks and how they work, as well as poor marketing of banking products by participatory banks, are major obstacles to customers immigration their bank accounts to a participatory bank. Keywords: Islamic finance, Participatory banking, immigration of accounts, Morocco

Suggested Citation

  • El Mehdi Ferhane & Atitaou Asmae, 2025. "Determinants of the reluctance of retail customers of conventional banks to migrate to participative banks in Morocco [Les déterminants de la réticence des clients particuliers des banques conventi," Post-Print hal-05138662, HAL.
    • Handle: RePEc:hal:journl:hal-05138662
    DOI: 10.5281/zenodo.15763397
    Note: View the original document on HAL open archive server: https://hal.science/hal-05138662v1
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    References listed on IDEAS

    as
    1. Cheolho Yoon & Dongsup Lim, 2021. "Customers’ Intentions to Switch to Internet-Only Banks: Perspective of the Push-Pull-Mooring Model," Sustainability, MDPI, vol. 13(14), pages 1-20, July.
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