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Rethinking innovation and design for emerging markets: Inside the renault KWID project

Author

Listed:
  • C. Midler
  • Bernard Jullien

    (GREThA - Groupe de Recherche en Economie Théorique et Appliquée - UB - Université de Bordeaux - CNRS - Centre National de la Recherche Scientifique)

  • Yannick Lung

    (GREThA - Groupe de Recherche en Economie Théorique et Appliquée - UB - Université de Bordeaux - CNRS - Centre National de la Recherche Scientifique)

Abstract

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

Suggested Citation

  • C. Midler & Bernard Jullien & Yannick Lung, 2017. "Rethinking innovation and design for emerging markets: Inside the renault KWID project," Post-Print hal-03122631, HAL.
    • Handle: RePEc:hal:journl:hal-03122631
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    Cited by:

    1. Samuel Klebaner & Anaïs Voy-Gillis, 2023. "The political economy of French industrial policymaking," Review of Evolutionary Political Economy, Springer, vol. 4(1), pages 49-74, April.
    2. Davies, Andrew & Manning, Stephan & Söderlund, Jonas, 2018. "When neighboring disciplines fail to learn from each other: The case of innovation and project management research," Research Policy, Elsevier, vol. 47(5), pages 965-979.
    3. Mikami, Kentaro & Ikegami, Jusuke “JJ” & Bird, Allan, 2022. "Opportunism and trust in cross- national lateral collaboration: the Renault-Nissan Alliance and a theory of equity-trust," Journal of World Business, Elsevier, vol. 57(3).
    4. Achtelik, Timo & Herstatt, Cornelius & Tiwari, Rajnish, 2022. "Frugal sustainability: A new perspective to foster corporate sustainability," Working Papers 112, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management, revised 2022.
    5. Marie-Alix Deval & Sophie Hooge & Benoit Weil, 2021. "The emergence of “experts of the unknown” – Learnings from Renault and SNCF," Post-Print hal-03264373, HAL.
    6. Tiwari, Rajnish & Kalogerakis, Katharina, 2017. "Innovation pathways and trajectories in India's auto component industry," Working Papers 98, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    7. Kalogerakis, Katharina & Fischer, Luise & Tiwari, Rajnish, 2017. "A comparison of German and Indian innovation pathways in the auto component industry," Working Papers 100, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    8. Tiwari, Rajnish & Bergmann, Stephan, 2018. "What pathways lead to frugal innovation? Some insights on modes & routines of frugal, technical inventions based on an analysis of patent data in German auto components industry," Working Papers 105, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.

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