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Uncovering institutional orientation as a new strategic orientation in industrial marketing

Author

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  • Damien Chaney

    (Département de marketing [ESC Troyes] - Groupe ESC Troyes en Champagne, REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

  • François Carrillat
  • Abir Zouari

Abstract

No abstract is available for this item.

Suggested Citation

  • Damien Chaney & François Carrillat & Abir Zouari, 2019. "Uncovering institutional orientation as a new strategic orientation in industrial marketing," Post-Print hal-02534087, HAL.
    • Handle: RePEc:hal:journl:hal-02534087
    DOI: 10.1016/j.indmarman.2018.07.011
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    Citations

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    Cited by:

    1. Ekman, Peter & Röndell, Jimmie & Kowalkowski, Christian & Raggio, Randle D. & Thompson, Steven M., 2021. "Emergent market innovation: A longitudinal study of technology-driven capability development and institutional work," Journal of Business Research, Elsevier, vol. 124(C), pages 469-482.
    2. Jie Li & Peng Mao & Hui Liu & Jiawei Wei & Hongyang Li & Jingfeng Yuan, 2020. "Key Factors Influencing Low-Carbon Behaviors of Staff in Star-Rated Hotels—An Empirical Study of Eastern China," IJERPH, MDPI, vol. 17(21), pages 1-26, November.
    3. Alaa M. S. Azazz & Ibrahim A. Elshaer, 2022. "Amid COVID-19 Pandemic, Entrepreneurial Resilience and Creative Performance with the Mediating Role of Institutional Orientation: A Quantitative Investigation Using Structural Equation Modeling," Mathematics, MDPI, vol. 10(12), pages 1-17, June.
    4. Laurianne Schmitt & Eric Casenave & Jessie Pallud, 2021. "Salespeople's work toward the institutionalization of social selling practices," Post-Print hal-03868903, HAL.
    5. Ben Slimane, Karim & Chaney, Damien & Humphreys, Ashlee & Leca, Bernard, 2019. "Bringing institutional theory to marketing: Taking stock and future research directions," Journal of Business Research, Elsevier, vol. 105(C), pages 389-394.

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