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Luxe et développement durable : quelles sources de dissonance ?

Author

Listed:
  • Sihem Dekhili

    (EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School)

  • Mohamed Akli Achabou

Abstract

Luxury and sustainable development: which sources of dissonance? Although we are living in a « sustainable development era » in Western societies, some recent studies launched a debate on the relevance of this issue in the case of luxury products. Findings from a qualitative method mobi- lizing individual interviews with 39 French consumers identify the sources of dissonance between luxury and sustainable development. The latter consist on three areas: the content of the construct (sharing, quality, rationa- lity, altruism), the environmental dimension (preservation of resources) and the social dimension (social equality, fair working conditions, animal welfare). Also, the results allow to precise the consumers' strategies to reduce the dissonance. Managerial recommendations are finally suggested for enterprises.

Suggested Citation

  • Sihem Dekhili & Mohamed Akli Achabou, 2016. "Luxe et développement durable : quelles sources de dissonance ?," Post-Print hal-02309280, HAL.
    • Handle: RePEc:hal:journl:hal-02309280
    DOI: 10.7193/DM.083.97.121
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    Citations

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    Cited by:

    1. Quach, Sara & Septianto, Felix & Thaichon, Park & Nasution, Reza Ashari, 2022. "The role of art infusion in enhancing pro-environmental luxury brand advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    2. Béatrice Parguel & Thierry Delécolle & Aïda Mimouni Chaabane, 2020. "Does Fashionization Impede Luxury Brands’ CSR Image?," Sustainability, MDPI, vol. 12(1), pages 1-16, January.
    3. Mohamed Akli Achabou, 2021. "Is animal welfare a central issue for consumers of luxury goods?," Natural Resources Forum, Blackwell Publishing, vol. 45(1), pages 18-36, February.
    4. Jean-Noël Kapferer & Anne Michaut-Denizeau, 2020. "Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 35-47, January.

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