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Luxury watch possession and dispossession from father to son : A poisoned gift ?

Author

Listed:
  • Aurélie Kessous

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU - Aix Marseille Université)

  • Pierre Valette-Florence

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Virginie de Barnier

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université)

Abstract

This research investigates the feelings linked to the transmission of luxury watches from father to son. Based on three studies, an iterative content analysis of individual discourses investigates the three stages of the gift-giving process (Sherry, 1983). Study 1 investigates the gestation stage through the discourse of 15 fathers who offered their luxury watch to their son. Study 2 examines the prestation stage via the "Album On Line" technique on 48 owners. Study 3 explores the reformulation stage through the discourse of 15 sons who received the luxury watch from their father. Results show that the deeper we dig into the stages, the more mixed feelings respondents feel. The first stage is characterized by positive feelings linked to freedom, accomplishment, tradition or legacy. In the second stage, negative feelings linked to family finitude, contempt or resistance, add on to positive feelings. The last stage triggers comparison logic and social pressure and leads to mixed feelings both positive and negative among the sons. Assimilation and contrast effects are identified as high stakes in the individuation-separation process. A fourth stage is suggested: the appropriation stage.

Suggested Citation

  • Aurélie Kessous & Pierre Valette-Florence & Virginie de Barnier, 2017. "Luxury watch possession and dispossession from father to son : A poisoned gift ?," Post-Print hal-01452153, HAL.
    • Handle: RePEc:hal:journl:hal-01452153
    DOI: 10.1016/j.jbusres.2016.12.006
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    Citations

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    Cited by:

    1. Adriana Grigorescu & Amalia-Elena Ion, 2022. "Qualitative Analysis of Sustainability and Innovation Within the Luxury Business Sector," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(4), pages 3150-3171, December.
    2. Kessous, Aurélie & Valette-Florence, Pierre, 2019. "“From Prada to Nada”: Consumers and their luxury products: A contrast between second-hand and first-hand luxury products," Journal of Business Research, Elsevier, vol. 102(C), pages 313-327.
    3. Givi, Julian & Galak, Jeff & Olivola, Christopher Y., 2021. "The thought that counts is the one we ignore: How givers overestimate the importance of relative gift value," Journal of Business Research, Elsevier, vol. 123(C), pages 502-515.
    4. Ting, Hiram & Thaichon, Park & Chuah, Francis & Tan, Sharon Rebecca, 2019. "Consumer behaviour and disposition decisions: The why and how of smartphone disposition," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 212-220.
    5. Grigorescu Adriana & Ion Amalia Elena, 2020. "Innovation and product management – The direction of the 21st century luxury market," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 1035-1045, July.
    6. Givi, Julian, 2021. "When a gift exchange isn’t an exchange: Why gift givers underestimate how uncomfortable recipients feel receiving a gift without reciprocating," Journal of Business Research, Elsevier, vol. 129(C), pages 393-405.
    7. Turunen, Linda Lisa Maria & Cervellon, Marie-Cecile & Carey, Lindsey Drylie, 2020. "Selling second-hand luxury: Empowerment and enactment of social roles," Journal of Business Research, Elsevier, vol. 116(C), pages 474-481.
    8. Déborah Philippe & Alain Debenedetti & Damien Chaney, 2022. "How brands mobilize status, reputation, and legitimacy cues to signal their social standing: The case of luxury watchmaking," Post-Print hal-03657352, HAL.
    9. Givi, Julian, 2020. "(Not) giving the same old song and dance: Givers’ misguided concerns about thoughtfulness and boringness keep them from repeating gifts," Journal of Business Research, Elsevier, vol. 117(C), pages 87-98.
    10. Chen, Ning & Petersen, Francine E. & Lowrey, Tina M., 2022. "The effect of altruistic gift giving on self-indulgence in affordable luxury," Journal of Business Research, Elsevier, vol. 146(C), pages 84-94.

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