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Luxuries for the Happy Many

Author

Listed:
  • Gilles Laurent

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

  • B. Dubois

Abstract

No abstract is available for this item.

Suggested Citation

  • Gilles Laurent & B. Dubois, 1998. "Luxuries for the Happy Many," Post-Print hal-00821729, HAL.
    • Handle: RePEc:hal:journl:hal-00821729
    as

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    Citations

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    Cited by:

    1. Chandon, Jean-Louis & Laurent, Gilles & Valette-Florence, Pierre, 2016. "Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”," Journal of Business Research, Elsevier, vol. 69(1), pages 299-303.
    2. Kapferer, Jean-Noël & Laurent, Gilles, 2016. "Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries," Journal of Business Research, Elsevier, vol. 69(1), pages 332-340.
    3. Pillai, Kishore Gopalakrishna & Nair, Smitha R., 2021. "The effect of social comparison orientation on luxury purchase intentions," Journal of Business Research, Elsevier, vol. 134(C), pages 89-100.
    4. Ostovan, Nima & Khalili Nasr, Arash, 2022. "The manifestation of luxury value dimensions in brand engagement in self-concept," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    5. Jean-Noël M. Kapferer & Pierre Valette-Florence, 2018. "The impact of increased brand penetration on luxury desirability: a dual effect," Journal of Brand Management, Palgrave Macmillan, vol. 25(5), pages 424-435, September.

    More about this item

    Keywords

    Luxuries; Happy Many;

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