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Die Marke, Kapital des Unternehmens

Author

Listed:
  • Jean-Noël Kapferer

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

Abstract

No abstract is available for this item.

Suggested Citation

  • Jean-Noël Kapferer, 1992. "Die Marke, Kapital des Unternehmens," Post-Print hal-00788645, HAL.
    • Handle: RePEc:hal:journl:hal-00788645
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    Citations

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    Cited by:

    1. Totz, Carsten, 2005. "Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen," Working Papers 30, University of Münster, Competence Center Internet Economy and Hybrid Systems, European Research Center for Information Systems (ERCIS).
    2. Nickel, Rüdiger-Waldemar, 2006. "Der Markenwert: Ermittlung, Bilanzierung, Auswirkungen von IFRS," Wismar Discussion Papers 05/2006, Hochschule Wismar, Wismar Business School.
    3. Nadler, Sabrina & Rennhak, Carsten, 2011. "Emotional Branding in der Automobilindustrie: ein Schlüssel zu langfristigem Markenerfolg?," Reutlingen Working Papers on Marketing & Management 2009-05, Reutlingen University, ESB Business School.
    4. Regine Kalka & Katharina Juliana Schmidt, 2012. "The Identity Oriented Brand Leadership Concept in the Insurance Business: Results of an Exploratory Empirical Study [Identitätsorientierte Markenführung im Dienstleistungsbereich am Beispiel der Ve," Duesseldorf Working Papers in Applied Management and Economics 21, Duesseldorf University of Applied Sciences.
    5. Burmann, Christoph & Piehler, Rico, 2013. "Employer Branding vs. Internal Branding – Ein Vorschlag zur Integration im Rahmen der identitätsbasierten Markenführung," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 67(3), pages 223-245.
    6. Regine Kalka & Katharina Juliana Schmidt, 2012. "The Identity Oriented Brand Leadership Concept in the Insurance Business: Results of an Exploratory Empirical Study
      [Identitätsorientierte Markenführung im Dienstleistungsbereich am Beispiel der Ve      ," Duesseldorf Working Papers in Applied Management and Economics fobe21, Duesseldorf University of Applied Sciences.
    7. Kriegbaum, Catharina, 1998. "Valuation of Brands - A Critical Comparison of Different Methods," EconStor Preprints 104968, ZBW - Leibniz Information Centre for Economics.
    8. Sander, Matthias, 1994. "Der Wert internationaler Marken: Ein Ansatz zu seiner Bestimmung auf Basis der hedonischen Theorie," Tübinger Diskussionsbeiträge 35, University of Tübingen, School of Business and Economics.
    9. Kilian, Karsten & Müller, Michael, 2016. "Markencontrolling: Markenerfolg messbar machen," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 1(01/2016), pages 1-21.
    10. Marcella Ehbauer & Ronja Gresel, 2013. "Measuring and managing service performance of luxury stores: development of a balanced scorecard," The Service Industries Journal, Taylor & Francis Journals, vol. 33(3-4), pages 337-351, February.

    More about this item

    Keywords

    Marke; Kapital; Unternehmens;
    All these keywords.

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