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The winning strategy of the late-comer: how Korea was awarded the UAE nuclear power contract

Author

Listed:
  • Françoise Chevalier

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Ki-Shan Park

    (Asia Pacific School of Logistics - Inha University)

Abstract

This case study examines the successful winning strategy of the Korean KEPCO consortium against the French AREVA consortium on the $20 billion nuclear power plant contract with the United Arab Emirates. Applying the 'Ser-M' paradigm, the two consortia were subjected to a detailed comparative analysis in terms of cost and lead time of construction, core technology, major actors' leadership, and collaborative efforts of consortium members. This case analysis revealed that the relatively lower price, shorter lead-time, and above all the 'animal spirited' leadership appeared to be the most significant strenghts that drove the success of the Korean consortium in winning this historical contract.

Suggested Citation

  • Françoise Chevalier & Ki-Shan Park, 2010. "The winning strategy of the late-comer: how Korea was awarded the UAE nuclear power contract," Post-Print hal-00537070, HAL.
    • Handle: RePEc:hal:journl:hal-00537070
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    Cited by:

    1. Roh, Seungkook & Choi, Jae Young & Chang, Soon Heung, 2019. "Modeling of nuclear power plant export competitiveness and its implications: The case of Korea," Energy, Elsevier, vol. 166(C), pages 157-169.
    2. Kwak, Kiho & Yoon, Hyungseok (David), 2020. "Unpacking transnational industry legitimacy dynamics, windows of opportunity, and latecomers’ catch-up in complex product systems," Research Policy, Elsevier, vol. 49(4).

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