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La responsabilité sociale et environnementale des entreprises est-elle soluble dans la maximisation du profit ?

Listed author(s):
  • Patricia Crifo

    (Department of Economics, Ecole Polytechnique - Polytechnique - X - CNRS - Centre National de la Recherche Scientifique)

  • Jean-Pierre Ponssard

    (Department of Economics, Ecole Polytechnique - Polytechnique - X - CNRS - Centre National de la Recherche Scientifique)

Cet article précise la nature des liens entre RSE et performance financière en dégageant trois axes majeurs pour une réflexion future: (1) l'inscription durable de la RSE dans le système de valeurs des entreprises, (2) les conditions d'une validation empirique d'un lien entre la stratégie RSE et la performance financière, lorsque cette stratégie s'inscrit dans le coeur de métier de la firme, et, (3) l'intérêt d'une reformulation de ce lien lorsqu'il s'agit d'une stratégie Bottom of the Pyramid.

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Paper provided by HAL in its series Post-Print with number hal-00439257.

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Date of creation: 2009
Publication status: Published in Sociétal, 2009, 66, pp.96-106
Handle: RePEc:hal:journl:hal-00439257
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