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Improving Change Management: How Communication Nature Influences Resistance To Change

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  • Paula Matos Marques Simoes

    (Fundacao Dom Cabra - Fundacao Dom Cabra, MC - Management et Comportement - Grenoble École de Management (GEM))

  • Mark Esposito

    () (MC - Management et Comportement - Grenoble École de Management (GEM), CPSL - CAM - University of Cambridge [UK])

Abstract

Little has been studied yet in terms of how communication nature influences change process. This article explores a case study that takes part in a broader research project, aimed to contribute in this direction. It was applied a mix method approach to characterize resistance to change and communication nature within one organization under a radical change process. One main theoretical contribution is an instrumental grid to characterize dialogic communication nature. Findings of the case study indicate that resistance to change reduces under dialogic communication and by revealing how communication dimensions perform in time, practitioners may enhance guidelines to effective change communication management

Suggested Citation

  • Paula Matos Marques Simoes & Mark Esposito, 2012. "Improving Change Management: How Communication Nature Influences Resistance To Change," Working paper serie RMT - Grenoble Ecole de Management hal-00802173, HAL.
  • Handle: RePEc:hal:gemwpa:hal-00802173
    Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00802173
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    1. Jennifer Waterhouse & Dianne Lewis, 2004. "Communicating culture change," Public Management Review, Taylor & Francis Journals, vol. 6(3), pages 353-376, September.
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