Accounting for Customers: the impact of contextual factors and implications for management decision-making
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KeywordsCustomer accounting; Management decision making; Field study; Industry characteristics; Organisational characteristics.;
- M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ACC-2011-04-02 (Accounting & Auditing)
- NEP-ALL-2011-04-02 (All new papers)
- NEP-CSE-2011-04-02 (Economics of Strategic Management)
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