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Strategic alliances in the company’s value creation

Author

Listed:
  • Joanna Kuczewska

    () (Faculty of Economics, University of Gdansk)

  • Izabela Szumal

    () (Nelton Design Group)

Abstract

Modern, global, knowledge-based economy creates very difficult business environment conditions. They are characterized by high volatility and instability. Strategic cooperation agreements have become key factors-contributor to the building of a lasting, permanent and difficult to copy competitive position. Actions without collaboration in many situations are impossible, and strategic alliances have become not only an attractive option among the various forms of value creation, but a necessity. The aim of the article is assessing the role of strategic alliances in the creation of companies’ value. The key issue is to determine the meaning and place of decisions concerning cooperation in the process of value creation. In addition, the analysis covered selected case studies of global corporations.

Suggested Citation

  • Joanna Kuczewska & Izabela Szumal, 2015. "Strategic alliances in the company’s value creation," Working Papers of Economics of European Integration Division 1505, The Univeristy of Gdansk, Faculty of Economics, Economics of European Integration Division.
  • Handle: RePEc:gda:wpaper:1505
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    File URL: http://gnu.univ.gda.pl/~keie/aio36.pdf
    File Function: First version, 2015
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    References listed on IDEAS

    as
    1. Joanna Kuczewska, 2011. "Efekty wewnêtrzne wspó³pracy w klastrach," Working Papers of Economics of European Integration Division 1102, The Univeristy of Gdansk, Faculty of Economics, Economics of European Integration Division.
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    More about this item

    Keywords

    strategic alliances; company value; types and forms of strategic alliances;

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L24 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Contracting Out; Joint Ventures

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