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O uso de heurísticas no estudo das decisões econômicas

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  • Adriana Sbicca

    () (Universidade Federal do Paraná)

Abstract

Herbert Simon disseminated his bounded rationality approach in his vast academic production. The recognition of the complex environment and the cognitive limits led him to study about the use of heuristics in the decision-making. Around this idea, a new path to the study of human decisions has been developed. More recently, Daniel Kahneman and Amos Tversky have analysed the relation between heuristics and biases of behaviour, and this approach has gained great space in the academic world. This paper discusses the Simon´s, Kahneman and Tversky’s contributions and proposes a promising complement to the construction of behavioural fundations of Economy.

Suggested Citation

  • Adriana Sbicca, 2011. "O uso de heurísticas no estudo das decisões econômicas," Working Papers 0115, Universidade Federal do Paraná, Department of Economics.
  • Handle: RePEc:fup:wpaper:0115
    Note: Creation Date corresponds to the year in which the paper was published on the Department of Economics website. The paper may have been written a small number of months before its publication date.
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    More about this item

    Keywords

    bounded rationality; heuristics; Herbert Simon; Daniel Kahneman; Amos Tversky;

    JEL classification:

    • B50 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - General
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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