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Internationalisation des services modeles d'organisation modes relationnels NTIC

Listed author(s):
  • Leo, P.-Y.
  • Philippe, J.
Registered author(s):

    La distance a la clientele est une variable importante pour l'entreprise de service, car pour vendre un service il faut une rencontre entre le producteur et le consommateur du service. L'acces a des marches eloignes se traduit directement par des couts de fonctionnement (transport, deplacement...) ou de gestion et appelle des choix d'organisation et de localisation qui ont un caractere strategique evident. Avec les nouvelles technologies de l'information et de la communication, l'etude des modalites de l'internationalisation des services doit tenir compte de ces transformations car les entreprises de services disposent avec le reseau internet de solutions nouvelles pour resoudre les difficultes essentielles de la mise en marche internationale.

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    Paper provided by Universite Aix-Marseille III in its series Papers with number 233.

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    Length: 21 pages
    Date of creation: 2000
    Handle: RePEc:fth:aixmer:233
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