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Internationalisation des services modeles d'organisation modes relationnels NTIC


  • Leo, P.-Y.
  • Philippe, J.


La distance a la clientele est une variable importante pour l'entreprise de service, car pour vendre un service il faut une rencontre entre le producteur et le consommateur du service. L'acces a des marches eloignes se traduit directement par des couts de fonctionnement (transport, deplacement...) ou de gestion et appelle des choix d'organisation et de localisation qui ont un caractere strategique evident. Avec les nouvelles technologies de l'information et de la communication, l'etude des modalites de l'internationalisation des services doit tenir compte de ces transformations car les entreprises de services disposent avec le reseau internet de solutions nouvelles pour resoudre les difficultes essentielles de la mise en marche internationale.

Suggested Citation

  • Leo, P.-Y. & Philippe, J., 2000. "Internationalisation des services modeles d'organisation modes relationnels NTIC," Papers 233, Universite Aix-Marseille III.
  • Handle: RePEc:fth:aixmer:233

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    JEL classification:

    • R30 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - General
    • R32 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - Other Spatial Production and Pricing Analysis
    • R1 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics


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