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Video-based agricultural extension: Analysis of a pilot project in Ethiopia

Author

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  • Bernard, Tanguy
  • Makhija, Simrin
  • Orkin, Kate
  • Taffesse, Alemayehu Seyoum
  • Spielman, David J.

Abstract

Since 2014, Digital Green and the Government of Ethiopia have been piloting a project to introduce a community-centric video approach to agricultural extension provision.1 Digital Green’s approach has the potential to transform extension in Ethiopia via a fairly simple impact pathway. By providing a cost-effective ap-proach to information dissemination, video-based extension can in-crease the adoption rate of productivity-enhancing agricultural technologies and practices by smallholder farmers, including in-creased adoption by women. The Digital Green approach could also improve data collection and analysis. This note, based on a more detailed project report,2 summarizes findings and recom-mendations that point the way to expanded use of video-based ag-ricultural extension.

Suggested Citation

  • Bernard, Tanguy & Makhija, Simrin & Orkin, Kate & Taffesse, Alemayehu Seyoum & Spielman, David J., 2016. "Video-based agricultural extension: Analysis of a pilot project in Ethiopia," Project notes April 2016, International Food Policy Research Institute (IFPRI).
    • Handle: RePEc:fpr:prnote:pnapril_131021
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    Cited by:

    1. Van Campenhout, B. & Spielman, D. & Lecoutere, E., 2018. "The Role of Gender in ICT-mediated Agricultural Information Campaigns," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277438, International Association of Agricultural Economists.
    2. Denise Hörner & Adrien Bouguen & Markus Frölich & Meike Wollni, 2019. "The Effects of Decentralized and Video-based Extension on the Adoption of Integrated Soil Fertility Management – Experimental Evidence from Ethiopia," NBER Working Papers 26052, National Bureau of Economic Research, Inc.

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