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Trust and Cross-Cultural Dissimilarities in Corporate Environment


  • Rajagopal

    () (Tecnológico de Monterrey, Campus Ciudad de México)


Latin American corporate executives are faced with a serious problem the low trust and peer confidence. The factors of criticism at workplace, increased corporate controls, and growing expectations for improved performance and accountability have accompanied this decline in trust. Traditional approaches to corporate governance epitomized by organizational behavior theories have focused on short-term profits and organizational systems which fail to achieve desired results. This paper presents the analysis of behavioral dimensions of cross-cultural team performance in corporate environment in Mexico.This study is based on literature review of previous research contributions focused on the managers of multinational companies operating in Latin American countries in a cross-cultural environment. The success of the corporate ventures in Mexico has been evaluated from the perspectives of economic and relational attributes. The discussion in the study revealed that the degree of fit between a corporate parent and venture affects the success of the venture.

Suggested Citation

  • Rajagopal, 2006. "Trust and Cross-Cultural Dissimilarities in Corporate Environment," Marketing Working Papers 2006-09-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  • Handle: RePEc:ega:wpaper:200609

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    References listed on IDEAS

    1. Berger, Allen N. & Mester, Loretta J., 2003. "Explaining the dramatic changes in performance of US banks: technological change, deregulation, and dynamic changes in competition," Journal of Financial Intermediation, Elsevier, vol. 12(1), pages 57-95, January.
    2. Ali Ataullah & Hang Le, 2006. "Economic reforms and bank efficiency in developing countries: the case of the Indian banking industry," Applied Financial Economics, Taylor & Francis Journals, vol. 16(9), pages 653-663.
    3. Adnan Kasman & Saadet Kirbas-Kasman, 2006. "Technical Change in Banking: Evidence From Transition Countries," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 13(1), pages 129-144.
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    Cited by:

    1. Doris Padmini Selvaratnam & Aini Aman & Muhamad Maziz Mahyuddin Bin Kamaludin & Gary Lynn & Richard Reilly, 2016. "Cheap Talk: “Team Factors and Management Practices Influence on Team Trust”," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 12(3), pages 138-148, JUNE.
    2. repec:dug:journl:y:2016:i:3:p:138-148 is not listed on IDEAS

    More about this item


    Low trust; culture and personality traits; team working; gender sensitivity; venture management;

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions

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